The Goodery Co.
Brand Media Kit
For features, partnerships, gift guides, podcast conversations,
and thoughtful media inquiries.
For anyone done waiting
to feel good.
Wellness, lifestyle, and everyday rituals—simplified.
All Things Good + Well
The Goodery Co. is built for real life.
The Goodery Co. is a wellness and lifestyle brand for people who are done with all-or-nothing routines and ready to feel good in real life.
Born from a juice bar in Stillwater, Minnesota, The Goodery has grown into a fully digital and e-commerce brand rooted in simple rituals, thoughtful goods, and everyday care — not perfection.
Through private-label products, curated lifestyle goods, and practical digital guides, The Goodery Co. helps people nourish, move, ground, curate, and live in ways that feel approachable, human, and sustainable.
What We Offer
Curated Lifestyle +
Wellness Goods
Thoughtfully chosen clothing, jewelry, home, wellness, and everyday pieces — selected to support real life in simple, intentional ways.
Private Label
Collections
Original Goodery Co. products designed around everyday rituals, including infusion kits, teas, candles, skincare, simmer kits, adaptogen powders, and bath soaks.
Digital Guides +
Ritual Frameworks
Simple, practical guides rooted in Nourish, Move, Ground, Curate, and Live — including original juice bar recipes, routines, and real-life frameworks people can return to.
The Five Pillars
Everything we create and curate is rooted in five simple pillars.
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Nourish
Fuel your body so you have the energy to live.
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Move
Your body belongs to you. Move it.
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Ground
Get out of your head and back into the world.
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Curate
Your environment shapes your life.
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Live
Stop postponing your life.
A life that feels good can start small.
From juice bar to lifestyle brand.
The Goodery began as a juice bar with a simple goal: make it easier to feel good.
And it worked — until we realized the format was limiting the mission.
The people we are here for aren’t just in one place. They are everywhere — rebuilding, recalibrating, and trying to find their way back to themselves in the middle of real life.
So we evolved.
The Goodery Co. is now a fully digital and e-commerce wellness and lifestyle brand, built to meet people wherever they are.
Not perfect routines.
Not extreme wellness.
Not someday.
Just small, thoughtful ways to feel good now.
All Things Good + Well.
Founded by women who get it.
The Goodery Co. was built from the conversations Melissa and Emily were already having —
about burnout, motherhood, identity, rebuilding, wellness, and what it actually looks like to take care of yourself in the middle of a full life.
They are not here to add more to anyone’s plate.
They are here to make feeling good feel possible again.
Melissa Parkos
FounderMelissa brings a transparent, grounded perspective to The Goodery, rooted in small business experience, real-life honesty, and the belief that wellness should meet people where they actually are.
Emily Iannazzo
FounderEmily brings an intuitive, deeply human voice to The Goodery, shaped by her own wellness story and focused on helping people reconnect with themselves without pressure or perfection.
Wellness should make your life feel bigger, not smaller.
The Goodery Co. exists to make feeling good feel possible in the middle of real life.
Suggested Story Angles
From local juice bar to digital wellness and lifestyle brand
Redefining wellness beyond all-or-nothing routines
Why “good over perfect” is more than a tagline
Building a brand around small rituals and real life
Helping people feel good without adding more to their plate
Turning original juice bar recipes into practical digital guides
Curating products around nourishment, movement, grounding, beauty, and everyday life
Founder story: two small business owners evolving a local brand into a wider movement
Media Downloads
Everything you need to feature, share, or reference The Goodery Co.
Media Kit PDF
A full brand overview with our story, founders, five pillars, product categories, and media contact information.
Brand Copy + Boilerplate
Approved language for press features, retailer listings, podcast introductions, collaborations, and brand mentions.
Media Assets Folder
Logos, founder photos, product imagery, lifestyle photography, and approved brand visuals.