Good gets to look different now.
We are here for anyone ready to feel good — in the life they actually have.
Built for real life, not perfect routines.
Feeling good doesn't require starting over.
No overhaul. No perfect week. No waiting until things calm down.
We're built around what actually works —
real food, simple digital guides, and everyday rituals
that fit into the life you're already living.
That's what we build.
Our story
It started in our kitchens.
COVID had made everything still, and we finally did the thing we'd been talking about —
testing recipes on our families and friends, asking the same question over and over:
What if feeling good didn't have to be this hard?
In May 2020, we opened a juice bar on Main Street in Stillwater, MN —
inside the historic Isaac Staples Sawmill building.
We had one belief: nourishment should be approachable, community matters,
and people deserve something built around real life — not perfect routines.
It worked.
The regulars came back every week.
The bar became more than juice — it became a place people returned to because of how it felt to walk in.
But something kept becoming clear.
The people we were here for weren't just in Stillwater. And what they needed wasn't just a drink — it was something they could carry into their real lives, wherever those were happening.
So in June 2026, we closed the juice bar.
Not because it failed. Because it worked — and it showed us exactly what to build next.
We are grateful for every person who walked through that door.
And we are more certain than ever:
We have never been just about fresh juice.
Life is meant to be lived —
and if we weren't helping people do that, our purpose wasn't being fulfilled.
This is The Goodery now. Bigger reach. Real tools.
The same belief — that you deserve to feel good in your actual life. Not someday. Now.
What We Believe
Wellness doesn't need to be complicated.
You don't need to start over. You don't need another plan. You don't need to earn feeling good.
You need tools that fit your life. You need space to come back to yourself.
You need permission to start where you are.
Who This Is For
You know what a good day feels like.
The kind where you moved your body, ate something real, had a moment that felt like yours.
You've had those days. You know they're possible. You want more of them.
Not a program. Not another thing to manage. Simple wellness tools you can actually come back to — even when life is full, even when you're tired, even when you only have twelve minutes.
Wellness that fits your real life right now. Not where you're trying to get to.
That's what we build.
Who We Are
Emily has known since she was sixteen that life is shorter than it looks — and she has never once taken that lightly.
She grew up with her feet in the dirt and her eyes wide open. The kind of kid who noticed things. The way light hits the water. The sound a house makes when everyone in it is okay. She was raised with a love for the outdoors, for realness, for paying attention to what's actually in front of you. And she was raised by a father who has lived his entire life by one simple rule — do one good thing for someone every day. No exceptions. That stuck. It became part of how she moves through the world, part of what she builds, part of who she is.
She lost her mom to cancer when she was sixteen. Her mom was forty. Her mom's maiden name was Goodrie. During that fight, her mom turned to juicing — pouring good things in when everything felt out of control. Emily watched that. And then she did what her mom had always done — she turned outward. She spent years caring for the people around her the way her mom had, quietly and completely, putting everyone else first and trusting that she'd get to herself eventually. She carried that example like a gift and a lesson at the same time. Because here's what she also learned: you have to be on the list too. Taking care of yourself isn't a reward for finishing everything else. It's part of the whole thing.
She grew up believing that. Then life tested it. After her son Geno was born, she found herself running on empty — ignoring her body until she couldn't anymore. She was diagnosed with an autoimmune condition. It stopped her in her tracks. So she went back to the basics. Real food. Rest. Juice. With the support of her care team and her family, her symptoms went into remission and stayed there. What it gave her back wasn't just her health — it gave her a certainty she hasn't let go of since.
Here's something she doesn't make a big deal of but probably should: she has officially outlived her mom's age. Forty came and went. She met it the way she meets most things — with curiosity, with gratitude, and with a very clear sense that she intends to be here for all of it. She is endlessly curious about people, about ideas, about what's possible when you stop waiting for the right time and just start. She sees the good in people before they see it in themselves. She believes life is short and is not particularly shy about living like it. Good food. Good people. Fresh air. A walk that has no agenda. A glass of something real. The ordinary Tuesday, done well, with her whole heart in it. That's not a philosophy she arrived at from a book. It's something she earned.
She co-founded The Goodery with Melissa because it was the most honest thing she could build. The name is a nod to her mom — to Goodrie, to everything she poured in, to the belief that good things done simply and consistently are enough to change a life. She lives with her husband Dave, their two boys Geno and Graeme, cat Ollie — and their golden retriever Flynn. She still believes, every day, that good is enough to start with.
Emily Iannazzo
Melissa is someone who has always known how to find the good in the ordinary — and make it feel like something worth staying for.
She spent years at Best Buy Corp in Supply Chain, Purchasing, and Marketing — working internationally across China, Turkey, and Mexico City — before deciding that corporate life had taught her everything she needed and none of what she wanted to keep doing forever. Those years weren't just a resume chapter. They shaped how she thinks. She learned how world-class operations actually run, what consistency looks like at scale, and that the people in the room matter more than anything on the spreadsheet. She carries all of that into everything she builds. She just builds different things now.
When she left corporate life she poured that same energy into something she actually loved. She co-owned Jori & June, a clothing and accessory store she built from the ground up — first outside Chicago, then a second location in downtown Stillwater when she moved back to Minnesota. She loved the customers, the community, the particular satisfaction of putting exactly the right thing in front of exactly the right person. She closed it when her kids got more active, because that's how Melissa operates — she always knows what matters most in the moment, and she moves toward it without apology and without looking back.
What you need to know about Melissa — the thing that actually explains her — is that she finds genuine joy in the small moments and makes absolutely no apologies for it. A dinner that goes two hours longer than planned. A walk that turns into the conversation you didn't know you needed. Time around a table with people she loves. The candle that makes a Wednesday feel like it was worth something. She has lived enough life to know that the good stuff doesn't announce itself. It shows up quietly, in the small moments, and you either notice it or you don't. Melissa notices. She always has. And she has never once believed that presence needs to be perfect to count — in fact she'd argue that the moment you stop chasing perfect is exactly when you start actually showing up. She lives that. Every day, visibly, in a way that makes the people around her exhale a little.
She brings that into every room she walks into. She shows up warm, direct, and genuinely interested — in people, in ideas, in what happens when you stop overcomplicating things and just do the work. She has a way of making the people around her feel like everything is going to be fine — not because she's breezy about life, but because she has been through enough of it to know that it usually is.
She met Emily at a kids' birthday party. They started talking and basically didn't stop. Two moms, two builders, both quietly trying to figure out how to take care of themselves while taking care of everyone else. The kind of friendship that makes sense immediately. Those conversations became The Goodery — which, if you know Melissa, makes complete sense. She'll be the first to tell you she's not an expert in anything clinical or certified. What she is, is someone who has lived richly, paid attention, and figured out — through actual experience, not a course — that the good stuff is usually simpler than we make it. That's what she shows up to build every day.
Melissa Parkos
Emily and Melissa also co-founded and operate
Good + Well Consulting —
a brand strategy and marketing firm for entrepreneurs.
